In every business, The human resource management is the fundamental in running the organization. The other critical area is the marketing to get the profit which is essential part of the business. With the decrease of the population and the changes of the views to jobs in young generations, orthodontists are struggling to manage the offices.

The majorities go through the hard times to find the right employee and keep them for a long time. also try to find new patients with various methods as advertisement, social media, YouTube but sometimes it comes down to lower treatment fee.

I want to share the experience and knowledge about the employee engagement through understanding their professionalism. Also, The way how we can get the patients loyalty and avoid the ineffective and useless, even harmful commercial approach to find a new patients will be discussed. The so-called 'royal customers' are very cooperative to the treatment and accept the treatments easily. and they are the real source of the referral through the testimonials with sincerity. The patients in their retention period will have the different position after this lecture.

For the stable office, The orthodontists must look at the matters beyond the orthodontic treatment itself. As an owner and managing director of a business entity, we must focus on the human resource management and marketing also.

Through this lecture, I hope you can get some different point of view beyond the TAD, Clear aligners and self-ligation braces to run the successful orthodontic office.